Tags Design

Tag: Design

Start-ups: your branding and website are so important!

Byline: AJ Hightower When starting your own business, you need to get your name out there to create awareness and establish an individual brand identity...

Why startups can’t afford to ignore design and branding when launching their product

Design is more than just a pretty font and it can’t be just an afterthought. Instead, it’s a quintessential element of product strategy, inextricably...

‘I’m self-incubating’: The Studio’s CEO discusses NSW’s first creative and media-tech incubator

NSW now boasts a dedicated incubator for tech startups operating across the media, entertainment, games, music, design and creative industries, with The Studio today...

“We’d lost our voice”: STM Goods’ CEO on the ‘scary’, albeit necessary decision to rebrand

Heading into 2017, STM – a Sydney-based maker of laptop bags and other tech accessories – had enjoyed three years of record growth, fuelled...

Brand strategist Jonathan Price discusses his company’s role in ‘refreshing’ Kathmandu

When Kathmandu announced its net profit had increased 64% in FY16, group marketing manager John Sette cited a comprehensive brand refresh as one of...

Nothing to sneeze at: eco-Warrior Ziah Lane on the success of her sustainable tissue start-up

Each year, an estimated 15 billion trees are cut down worldwide to produce paper, timber and other consumables. Terrified by the statistics, Sydney-based entrepreneur,...

From globe-trotting diplomat to global start-up leader: a talk with Redbubble’s co-founder

Any way you slice it, 2016 was a milestone year for online art marketplace Redbubble. The Melbourne tech start-up made headlines when it pulled...

Interactive digital installations can boost customer engagement when content is king

Using experiential marketing, businesses can generate more meaningful consumer engagement – but only if content is king, according to James Ingram, founder and managing...

How to overcome the challenges of starting and operating a creative business remotely

Starting any business can be a daunting prospect, let alone in the competitive creative industries and when I decided I wanted to start my...

What small businesses can learn from the NRMA and Parking Made Easy dispute

Over the past few years, a strong entrepreneurial spirit has developed in Australia, leading to a record number of startup businesses. While this is...