Julian Smith blogs about how important it is for small business owners to be passionate.
"I’ve always been of the belief that jumping off that cliff into a world where a salary isn’t guaranteed and the hours are long is the most daunting part of starting your own business. It never occurred to me that sharing your idea - or on a grander scale, sharing your dream - is pretty terrifying as well."
I came to entrepreneurship on the birth of my first child. My corporate world didn’t look kindly at my first pregnancy 16 years ago and new to Australia, knowing a handful of people, I decided to start my own thing.
I love my clients. They all have tremendous passion for their business, and genuinely believe in what they’re doing. And when you’re passionate about what you offer, marketing and sales become a lot easier, and your business is more profitable. Here’s why.