New partnership could turn your Twitter following into sales

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By Daniel Jacobs

Bigcommerce, a commerce platform that provides established and emerging brands with everything they need to launch, promote, manage and scale a successful online store has today announced a partnership with Twitter.

Through the partnership, Bigcommerce will support Buy Now, a new sales conversion tool that enables merchants to promote and sell products natively across the social network’s desktop, mobile and tablet apps. Tweets including links to products sold by Bigcommerce clients will be automatically transformed into ‘buyable’ Tweets allowing buyers to search, discover and purchase products in-the-moment.

With 80 per cent of brands either currently advertising on Twitter or planning to over the next year according to a report by Forrester Research, Bigcommerce hopes to prepare merchants to maximize social followings to generate sales through the partnership.

Brent Bellm, Bigcommerce CEO said “consumer shopping behaviours are constantly evolving. As the leading cloud-based commerce platform for the mid-market, Bigcommerce stays on top of these trends and translates them into the features and functionality that matter to our merchants.

“Bigcommerce’s Twitter Buy Now functionality provides an opportunity for our merchants to significantly boost demand generation and sales for their business.”

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