Sam Cawthorn is the Founder and CEO of the Speakers Institute. He is former Young
Australian of the Year and Edupreneur of the Year. His new book, People Follow People, is
a practical guide for embracing your true character and is centred around 12 characteristics
you need to become an outstanding leader who attracts a loyal following and leaves a
Focus too much on one area and another can be neglected. Focus too much on the process or the product and you risk neglecting a customer or business partner. So, how and where can your time be well spent? Let's Talk...
Quality products & services and brand loyalty with customers are two factors of business success - and you cannot achieve either of these if your focus is on landing the cheapest price for a product or the manufacturing of a product you plan to sell.