Expert
  • February 14 2020 Why is your personal brand so important in business?

    Every business owner should be building their own personal brand in addition to their business – because customers and clients connect with people, not products and services. Social media and branding expert Carissa Hill said a personal brand was important for business owners because increasingly customers want to know the people behind the company. “People Read More…

  • February 14 2020 Instagram influencers: How to know if it’s a viable marketing option

    The rise of the Instagram influencer has carved some significant changes to traditional marketing. If you have found yourself wondering questions such as; what is an influencer? How influential are they? Do consumers relate to them? And, will utilising an influencer really boost my brand? Then you’re not alone! Exploring new and often complex areas Read More…

  • January 28 2020 How to up your PR game in 2020

    Public Relations is much like many other industries in that it is constantly evolving. Yes, the old-fashioned ways will continue – creating good rapport with journalists and scoring exposure on media platforms – but new opportunities for PR consultants are set to arise in 2020. Amanda Lacey, Director at POPCOM, a communications consultancy, believes that the industry Read More…

  • January 9 2020 5 things I’ve learnt from launching 8 businesses

    A serial wine entrepreneur, I didn’t launch my career in business, but rather as an architect. I love building things and as my passion for great wine grew, I built a small side business called Wine Ark in 2000. The goal was to spend a few days a week on this hustle to fund my Read More…

  • January 8 2020 How trolls can help build your social media brand in 2020

    Trolls can be distressing and the bane of anyone attempting to grow a social media brand, but they don’t have to be. Social media expert Carissa Hill said openly and effectively dealing with trolls was a good way to build trust and respect on social media. “I’ve had my fair share of haters, when building Read More…

  • December 20 2019 Make Christmas season the most wonderful time to win customers

    For retail, November to December is typically the most wonderful time of the year, from a revenue point of view! On average, Australians spent $375 each during the recent Black Friday and Cyber Monday sales period, equating to total sales of around $1.3 billion . Next up is Christmas, with Roy Morgan predicting that Australians Read More…

  • December 18 2019 Why leaders shouldn’t blame external factors for non-performance

    Managing the challenges associated with running a successful business requires leaders to consider both internal and external factors that could affect the organisation. However, when a business is struggling, it’s very rarely solely as a result of external factors. It can be tempting to blame external factors for non-performance or use them as an excuse Read More…

  • December 17 2019 How to lead a team: 6 qualities of a successful CEO

    Being a CEO doesn’t immediately make you a great leader. In my opinion being a great leader takes time and experience to understand how to navigate both the highs and lows that come with business. As the founder of 8 business, I’ve seen it all. I’ve led teams through busy and thriving periods, times of Read More…

  • December 12 2019 Business owners: How to be a boss in 2020

    Every business owner, big and small, needs objectives to stay motivated, keep their business on a healthy progression and for all their employees to feel a part of the process. A new year is a new opportunity to set goals, and with 2020 around the corner, there is no better time than now to ensure Read More…

  • December 5 2019 Payroll expert reveals the 7 red flags for payroll fraud

    Although it’s near impossible to accurately quantify, payroll fraud – defined as the theft of cash from a business via the payroll processing system – is less rare than many of us might think. This is because incidents of payroll fraud are often not reported in the media and are managed instead by internal HR Read More…

  • December 5 2019 Why engaging with millennials is so important

    They often get a bad rap – self-indulgent, selfie-obsessed, whiners and lazy – but there is so much more to millennials than their reputation for being brash and entitled. In fact, there’s much start-ups can learn from one of our youngest working generations. Also known as Generation Y, millennials include anyone born between 1982 and Read More…

  • November 12 2019 How business owners can gain the required confidence to start their own business

    Successful businesses rely on competent and confident owners, but building the confidence to start a business is a complex process. It consists of both the emotional readiness to commit to starting a business and the steps that must be taken to get a business off the ground. The biggest inhibitor most people encounter when considering Read More…

  • November 11 2019 Industry Insights Quarter 3, 2019: Construction remains the worst performing industry but others catch up

    It is no surprise that Construction remained the worst industry for court actions in Quarter 3, 2019. However, other industries are showing signs of catching up. Construction remained the worst-performing industry in court actions in all states with the exception of Western Australia. Western Australia which saw retail trade as the worst-performing industry for court Read More…

  • October 18 2019 Why business owners should manage their business as an asset

    For many business owners, their business provides a means of employment and an income. Often, they started the business for that very purpose. However, by not treating their business as an asset, they could be missing out on growth opportunities, or the potential to move from running the business day-to-day to a more flexible and Read More…

  • October 14 2019 Going from $50m to $2b in 20 months; Andrew Laurie, CEO, reflects on how he did it

    Generating growth is often considered the highest priority for a business. Sustaining strong levels of growth requires robust planning coupled with extremely strong internal practices and procedures. Putting these processes in place and rigidly sticking to them can result in exponential growth, as it did in my previous workplace, a travel company based in the Read More…