Tags Business blogs

Tag: business blogs

How to use blogging to boost SEO

Blogging is a great way to meaningfully connect with your customers, share your expertise, raise your profile and increase your revenue.

How to evaluate your employees

Evaluating employees and paying them what they deserve is one of the most crucial decisions a manager has to make, and is an important part of effectively managing a business.

How to ensure a good candidate experience

When it comes to recruiting new staff for your business, it is becoming increasingly important to ensure your candidates have a positive experience throughout the process.

How to manage the relationship between business and blogger

Bloggers have a proven impact on consumer spending. Louisa Claire explains why businesses willing to invest in bloggers for the long haul will reap the greatest rewards.

Will staff stick by you through the good times?

Oprah Winfrey coined the phrase What I know for sure. Well, what I know for sure after working in recruitment for 17+ years, is that employees vote with their feet when economies improve after a rough patch.

The no. 1 productivity killer

What is the one thing that distracts our smartest people, adds no benefit to business, and makes us less competitive?

Get the most out of your marketing strategy

When it comes to traditional and online marketing strategies there are so many options and opinions about where you should be investing your money and there is always the risk of spreading yourself too thin. Marketing is most effective when you create a strategy that incorporates all of your marketing activities – both traditional and online.

10 census statistics that can help with B2B marketing

The better informed you are about your target market, their demographics and requirements, the more specifically you will be able to tailor your strategy to meet their needs. Here are some key statistics from the latest census that every B2B business owner needs to know.

3 steps to building a brand from the ground up

A business’ brand is its consistent, public message conveying what it does and how it does it, and how you go about building and maintaining this an important part of any marketing strategy. The first step? Defining the 'who'.

The secret to attracting the right employees

Talented employees are increasing in demand, and competition can be fierce to attract the best candidates. How do you go about attracting the most talented employees to your business? Here are 5 ideas.

$3.17 billion in revenue lost annually due to poor online customer service

Businesses must invest in their online customer service as COVID-19 has driven up consumer demand for more virtual support.

Let’s Talk: Diversity

Diversity in the workplace is not only a pressing social concern, but is intrinsically tied to your business model. Having policies that...

Australians have little trust in Artificial intelligence, new study shows

A new study has shown that Australians are generally unwilling to sign off on wide-spread use of Artificial intelligence (AI), with less...

ASIC’s 2021 regulatory agenda: Consumer-centric DDO and responsible lending

Earlier this week, ASIC Commissioner Sean Hughes outlined ASIC’s expectation that issuers and distributors of financial products adopt a “consumer-centric” approach when...

Meet the Australian founder using drones to plant thousands of trees a day

Dr Susan Graham is the Chief Executive Officer and Co-Founder at Dendra Systems, an environmental restoration company founded in 2014. Based in...

‘The beating heart of communities’: Why small businesses are culturally essential

A new study has been released highlighting the essential role small businesses play in shaping communities, with Australian consumers revealing their affection...

The Changing Face of e-commerce in China

While China offers Australian exporters unprecedented opportunity in terms of potential customers, entering the market doesn’t come without risk. One cost-effective way for...

Tech creators describe Prime Minister’s digital strategy as ‘paradoxical’

The Prime Minister has encouraged businesses to “be the best at adopting” technology but has cautioned against becoming “one big Silicon Valley.”...