Tags Discount marketing

Tag: discount marketing

Why you should discount discounting

For many years, price discounting has formed the marketing plan of countless businesses. But it is increasingly becoming a tactic that polarises marketers, as many believe it's an ineffective promotion vehicle. Here are 4 reasons you should discount discounting.

‘The beating heart of communities’: Why small businesses are culturally essential

A new study has been released highlighting the essential role small businesses play in shaping communities, with Australian consumers revealing their affection...

The Changing Face of e-commerce in China

While China offers Australian exporters unprecedented opportunity in terms of potential customers, entering the market doesn’t come without risk. One cost-effective way for...

Tech creators describe Prime Minister’s digital strategy as ‘paradoxical’

The Prime Minister has encouraged businesses to “be the best at adopting” technology but has cautioned against becoming “one big Silicon Valley.”...

Small businesses to be disproportionately impacted by reduced exports to China

Small Australian businesses will be hurt the most if trade relations between China and Australia falter. While large companies...

How focusing on a unique part of the problem led to 13,361 per cent growth: With You With Me

With You With Me (WYWM) is a workforce technology platform that helps upskill veterans through training, education and recruitment. In 2019, WYWM...

Rural small businesses given boost through PayPal and Buy From the Bush ecommerce platform

Paypal and Buy From the Bush (BFTB) have launched an online marketplace for rural small businesses to expand their reach through ecommerce.

‘Young people have been disproportionately affected’: Taj Pabari

Taj Pabari is the CEO of the Australian School of Entrepreneurship (ASE), was named the Australian Young Innovator of the Year in...

Let’s Talk: Success Secrets

Success looks different for each business. There is a huge variety in the business models that we hold up as success stories....