There are many aspects to consider when a business approaches multichannel retailing. Although a one-size-fits-all structure doesn’t always apply, but there are four key steps every business must follow when preparing to become a multichannel operation.
Studies have shown that poor performance of eCommerce websites can directly result in loss of revenue, poor customer satisfaction and damaged reputation - it takes just a second for a customer to switch to a competitor's site. This expert advice will help you ensure your site is up to scratch.
Charles Pludthura blogs about the importance of getting your eCommerce system right.
"Australian customers in 2011 expect to be provided with consistent information no matter how they may deal with a business. Pricing, order status, inventory availability, account status, product information, payment options and shipping options are expected to be the same across all channels."