Your digital marketing budget: top trends to drive your dollar decisions
Thu 15 September 2016 - 11:10 amMarketing | Networking | Personal Branding | Social Media | Tech
The field of digital marketing is constantly evolving and new trends and ideas can often have a potential impact on your strategy going forward as well as your budget.
One example of what is available to help you drive your business forward, would be what you can read about PosiRank, where you can put all of your SEO promotions under one roof and then automate the process.
Here is a look at some of the key trends and what impact they might have on your marketing budget over the next 12 months or more.
Beyond the conventional search engine results
An interesting development that could make a significant impact on your marketing penetration is the emergence and growth of search engines that live in the shadows of behemoth’s such as Google, but could play an increasing role as a result of their ability to retrieve results that are not available via conventional search engines.
If you haven’t yet heard of search engines such as Dotmos.com, Blog Search Engine. org, Boardreader and Meltwater, to name just a few, you might want to join a growing number who are using these resources and a combination of strategies to gain access to many sites that delve into the deep web.
It is estimated by some that there are potentially thousands of sites that are hidden from conventional search engines, so it could pay to find a way to uncover them.
SEO will continue to grow
You simply can’t afford to miss out on the opportunities that are available through the use of search engine optimization and all of the related tools that come under the general SEO banner.
Over 60% of the world’s internet users are understood to research products they are interest in using, via an online search. This figure is expected to grow, as is the number of online shoppers who begin their purchasing routine by using a search engine. With over 12 billion searches executed on the web each month in the U.S alone (According to Comscore research), there is little doubt that SEO is a highly relevant aspect that will continue to play a pivotal role in your digital marketing strategy going forward.
If you are still wanting some indication of why SEO will continue to grow, bear in mind that according to Search Engine Journal, SEO leads offer a close rate that is over 14%, in comparison to direct mail or print advertising, which manages under 2%.
Bringing your product to life
Video marketing has enjoyed a stellar rise in popularity over the last few years and there seems to be little sign that the level of interest in videos is waning amongst many consumers.
A rising number of companies are recognizing the huge potential of using video on their website and when you consider that an estimated 70% of internet traffic in 2017 is predicted to be video content, you can soon see just how ingrained this medium is in the minds of many internet users, who are also potential customers.
Twitter reports that videos and photos contained within tweets, tend to get the highest number of retweets. Add in the potential to go viral with a video if you manage to hit the right spot with your entertainment or content, and you soon understand the potential for video marketing and why it has to be a key component in your overall digital marketing strategy.
If you want a medium that is almost future-proof as much as that is possible, then mobile marketing would fit that bill.
You only have to glance around you wherever you happen to be and you will almost certainly find a large percentage of people around you with their phone in their hand and their head looking down at the screen.
Smartphone are the way almost a whole generation communicates and transacts, with a significant number of searches and purchases completed using a mobile rather than a PC or a tablet.
Make sure you are up to date with your mobile marketing methods and campaigns, as many of your rivals will be using SMS or search engine marketing to conduct campaigns, if you don’t. More marketers are embracing the concept of mobile marketing all the time and when you consider the level of smartphone penetration, it is very easy to understand why.
If you want to stay ahead of the game and get the best return on every marketing dollar you spend, it would seem like a good idea to be aware of these trends.
About the author
Anna Stewart has worked in the marketing world for years. She enjoys sharing her industry knowledge through her articles which appear on multiple business blogs.