Tag: Brand
Is there a new post-crisis era for brands? The research says yes
Olly Taylor talks us through the new research from Havas Australia which suggests there will be a new era for brands post-crisis, and how...
Let’s talk: Defining your company values
Company values help employer and employee alike to achieve their business goals through inclusion, alignment and solidarity. They are the foundation of the company,...
Let’s talk: Public relations magic
What is public relations and how can businesses really make the most of PR to elevate their brand and reach customers? That's what we're...
Why is your personal brand so important in business?
Every business owner should be building their own personal brand in addition to their business - because customers and clients connect with people, not...
Let’s talk: Instagram influencers
There is no doubt that social media can be a highly effective marketing tool for small businesses in order to build brand awareness and...
Is the customer experience really becoming an AI experience?
In today’s highly competitive business environment, the customer experiences a brand delivers are its single biggest differentiator, outpacing even product, price and quality. In...
Why trademarks matter to start-ups, and the secrets to getting them right
Trademarks do more than identify your brand, they provide several business and legal benefits at relatively low cost. Yet many start-ups make elementary mistakes,...
Entrepreneur profile: Selling 3 thriving franchises to create own brand
Ben is the owner and co- founder of Flow Athletic, an incredibly successful yoga and fitness studio based in Paddington. In 2015 Flow Athletic won the Telstra Small Business of the...
How to go niche without alienating your existing market
If I had to distil everything I’ve learnt into one tidy takeaway, it’s this - specialising is the key to building a sustainable and...
How brands can better and effectively use influencers
Influencer marketing isn’t as simple as choosing an influencer with a high number of followers to post an ad for you. In 2019, there...