Tags Brand

Tag: Brand

Is there a new post-crisis era for brands? The research says yes

Olly Taylor talks us through the new research from Havas Australia which suggests there will be a new era for brands post-crisis, and how...

Let’s talk: Defining your company values

Company values help employer and employee alike to achieve their business goals through inclusion, alignment and solidarity. They are the foundation of the company,...

Let’s talk: Public relations magic

What is public relations and how can businesses really make the most of PR to elevate their brand and reach customers? That's what we're...

Why is your personal brand so important in business?

Every business owner should be building their own personal brand in addition to their business - because customers and clients connect with people, not...

Let’s talk: Instagram influencers

There is no doubt that social media can be a highly effective marketing tool for small businesses in order to build brand awareness and...

Is the customer experience really becoming an AI experience?

In today’s highly competitive business environment, the customer experiences a brand delivers are its single biggest differentiator, outpacing even product, price and quality. In...

Why trademarks matter to start-ups, and the secrets to getting them right

Trademarks do more than identify your brand, they provide several business and legal benefits at relatively low cost. Yet many start-ups make elementary mistakes,...

Entrepreneur profile: Selling 3 thriving franchises to create own brand

Ben is the owner and co- founder of Flow Athletic, an incredibly successful yoga and fitness studio based in Paddington. In 2015 Flow Athletic won the Telstra Small Business of the...

How to go niche without alienating your existing market

If I had to distil everything I’ve learnt into one tidy takeaway, it’s this - specialising is the key to building a sustainable and...

How brands can better and effectively use influencers

Influencer marketing isn’t as simple as choosing an influencer with a high number of followers to post an ad for you. In 2019, there...

Meet the woman behind the digital support network for regional businesses

Jordana Edwards has lived in Pottsville in regional New South Wales for the last 15 years. The town of just 6000 people...

Helping Australian businesses through COVID-19

As we continue to navigate the impacts of the global pandemic, Export Finance Australia is supporting Australian businesses with access to finance.  Without a doubt, new...

“Innovate or perish”: Martin Duursma

Martin Duursma is a Partner at Main Sequence Ventures. Prior to Main Sequence Ventures, Martin co-founded Datapac Australasia and then went on...

“We have to be bold and visionary”: Sally-Ann Williams

Sally-Ann Williams is the CEO of Cicada Innovations, one of Australia's leading deep tech incubators. Before joining Cicada, Sally-Ann was an Executive...

Navigating the 2020-21 Budget: Top tips for businesses

Business investment is a key theme in the 2020-21 Budget. Treasurer Josh Frydenberg announced tax changes that are a “game changer” in...

Has the Budget delivered for small businesses?

Guest authored by Sam Allert, CEO of Reckon With 23 per cent of small businesses concerned they won't exist...

What the Budget means for startups

In what is being dubbed the "jobs budget" the 2020-21 Budget was the opportunity for the Morrison Government to lay out the...

Government backflips on RDTI cuts with a $2 billion boost

Last night, the Government announced a $2 billion investment into Research & Development Tax Incentives (RDTIs), scrapping a previously proposed $1.8 billion...