Tags Brand

Tag: Brand

Is there a new post-crisis era for brands? The research says yes

Olly Taylor talks us through the new research from Havas Australia which suggests there will be a new era for brands post-crisis, and how...

Let’s talk: Defining your company values

Company values help employer and employee alike to achieve their business goals through inclusion, alignment and solidarity. They are the foundation of the company,...

Let’s talk: Public relations magic

What is public relations and how can businesses really make the most of PR to elevate their brand and reach customers? That's what we're...

Why is your personal brand so important in business?

Every business owner should be building their own personal brand in addition to their business - because customers and clients connect with people, not...

Let’s talk: Instagram influencers

There is no doubt that social media can be a highly effective marketing tool for small businesses in order to build brand awareness and...

Is the customer experience really becoming an AI experience?

In today’s highly competitive business environment, the customer experiences a brand delivers are its single biggest differentiator, outpacing even product, price and quality. In...

Why trademarks matter to start-ups, and the secrets to getting them right

Trademarks do more than identify your brand, they provide several business and legal benefits at relatively low cost. Yet many start-ups make elementary mistakes,...

Entrepreneur profile: Selling 3 thriving franchises to create own brand

Ben is the owner and co- founder of Flow Athletic, an incredibly successful yoga and fitness studio based in Paddington. In 2015 Flow Athletic won the Telstra Small Business of the...

How to go niche without alienating your existing market

If I had to distil everything I’ve learnt into one tidy takeaway, it’s this - specialising is the key to building a sustainable and...

How brands can better and effectively use influencers

Influencer marketing isn’t as simple as choosing an influencer with a high number of followers to post an ad for you. In 2019, there...

Dynamic Business: Have your say about what we write, and you read

2020 was a year of unprecedented challenge for business owners. Almost overnight, businesses of all sizes were scrambling to find new customers...

Dealing with financial stress

It is common for people working in business to be concerned with or stressed about their business finances at some point.

How Australian retailers are reimagining customer experience

The customer is always right is an adage that has been driving the way we do business for years. While the concept of...

Regional company pivots to manufacture COVID-19 face masks

As COVID-19 wreaked havoc nationally and demand for safety equipment grew, Victoria’s regional medical device manufacturer Care Essentials pivoted its focus to...

Greater Sydney NYE restrictions tightened

NSW Premier Gladys Berejiklian has announced a further tightening of COVID-19 restrictions for NYE as 18 new community transmissions are detected overnight.

Leverage crypto traders lose over $US13 billion in 2020

Data from cryptocurrency trading simulator Crypto Parrot has found that cryptocurrency traders on Bitfinex and BitMEX lost $US13.47 billion in 2020.

US House approves $US2,000 checks in COVID-19 stimulus bill

The US House of Representatives has approved increasing COVID-19 stimulus checks from $US600 to $US2,000, however it is still uncertain whether these...

Fruitful business: how Ripe Robotics is transforming robotics and agriculture

Quitting your job and following your passion is more common on theatre screens than in real life, however it’s exactly what happened...