Disruption, particularly the rise of exponential technologies, is one of the greatest commercial and cultural threats all organisations will face in business over the next 5 years. In fact, it has been estimated that 47% of jobs will be lost due to new technologies. The Creative Innovation 2016 (Ci2016) Asia Pacific: The Exponential Shift: Making Transformation Happen conference commenced in […]
These days our mobile phones are an extension of ourselves – we access them for almost everything. With so much time dedicated to the small screen in our hands, it makes sense for start-ups and entrepreneurs to consider launching online-only businesses. There are a number of benefits of being solely an e-commerce operation, particularly from […]
As your start-up begins to grow and take on more staff, you’ll likely run into a few challenges. It’s much easier to keep everyone ‘on the same page’ when there’s only a handful of people in the business. When your workforce balloons to 20, 100 or more staff, that’s when issues emerge. Due to numerous factors, including background, work history, education and personality, each of […]
Over the past few years, a strong entrepreneurial spirit has developed in Australia, leading to a record number of startup businesses. While this is fantastic, a great idea needs to be properly thought through from a legal perspective so it doesn’t hit a road block when it comes time to get it off the ground. […]
You wouldn’t drive a car without a registration licence – so why are your driving your business without registering your most visible asset, your brand? One of the most valuable assets a business owner can own is their brand. Business owners should consider protecting their logo (visual features), name (brand identity) and tagline (call to […]
For small business owners, the intrigue of taking their products and services off shore can be too exciting to ignore. But among all the hype that international business can bring, there are still numerous risks to assess and manage if you decide international trade is right for you. Perhaps the most important area to consider […]
Intellectual property, such as patents and copyrights can represent a significant portion of a company’s assets – particularly for highly innovative start-ups. Currently, intangible assets are subject to a legislative “effective life” period which is used to calculate their rate of depreciation. However, these existing provisions which mandate their life span are inflexible and often […]
New security breaches are uncovered almost daily – any one of which can jeopardise your company, place your intellectual property at risk, and cause damage to your company’s bottom line and reputation. Cyber criminals are increasingly aggressive, well-funded and persistent, and these days, no company can ever be completely safe from the most determined attackers. […]
Anything that is worth copying will be copied, so how do you establish an advantage? By building something that cannot easily be copied or bought.
IP encompasses all registered or unregistered design rights, trade marks, patents, copyright, confidential information, trade or business names, database rights, know-how and technology. IP rights are inherently invisible, but can be very valuable assets if they are properly identified and protected.
