Marketing

How brands can better and effectively use influencers

Influencer marketing isn’t as simple as choosing an influencer with a high number of followers to post an ad for you. In 2019, there...

Why selling online makes smart sense for Australian service businesses

In the services game and looking to increase your sales? Selling to consumers online can complement the activities of your marketing team and open...

How to get a brand 10 times your size to join forces with you

If you’re itching to get on board with a much bigger brand, and feel that the timing is right, you need to go about...

How Kylie Jenner changed the FRANKII SWIM brand

Rebecca Klodinskly is the designer and director behind Aussie swimwear sensation FRANKII SWIM which in five short years has become a highly sought-after and internationally...

Why startups can’t afford to ignore design and branding when launching their product

Design is more than just a pretty font and it can’t be just an afterthought. Instead, it’s a quintessential element of product strategy, inextricably...

Is half of your marketing spend wasted?

Byline: Drew Bowering, Senior Director of Market Management, Expedia Group Most of us in business have heard the old adage, “half of your marketing spend...

What Aussie Shoppers Want: Understanding the ‘Three C’s’

Australians have long been considered a traditional group and for good reason. Neighbours recently entered its 35th TV season and the Tim Tam is still...

How three small Victoria brands grew from social media

More and more small businesses are growing their brands using online platforms and building presence, following and revenue. The power of social media was something...

The 5 Step Plan to a Winning Social Media Presence

Every business wants to increase their enquiries and get more clients. The wonderful news for you is that you can use social media in...

Avoid the following when marketing your fitness studio

What to stop doing when marketing your fitness studio on social media While leveraging social media is a crucial part in marketing your fitness studio,...

4 ways brand marketers can inject expertise into their social content

Social content can make or break a brand’s marketing strategy.

How games can be used as marketing tool

How can games be used for business?

A guide on how to develop the right personas for your business

The world is changing at lightning speed and the way we conduct business and engage with clients and customers is also changing at lightning...

Google introduces video ads – what you need to know

Video consumption is growing. There are currently 15 million active monthly YouTube users in Australia, and now Google has extended the reach of video...

How small businesses can leverage engagement with game-based marketing campaigns

The thinking around gamification and its role in marketing campaigns needs a serious refresher. For too long games have found themselves the novelty addition...

Five Branding Mistakes to Avoid

Most people don’t really understand branding. They think that they know what it is; they know that it can help a business, yet they...

This new, under-the-radar Facebook Feature could change how you engage customers

We’re not even halfway through 2018 and it’s already been a tumultuous year for Facebook. The Cambridge Analytica scandal resulted in calls to #DeleteFacebook,...

How to build your business by being authentic

A friend of mine once confessed: “I’d like to run my own business, but I don’t like lying to people.” It’s a telling indictment...

How to spot a dodgy SEO agency

The impact of undertaking dodgy SEO shouldn’t be underestimated – it could cripple your business. Adopting what’s known as ‘black hat’ tactics may claim...

Forget funny cats: Why your Business Needs Video Content and how it can easily create it

Video is everywhere and whether you prefer to stream YouTube shows, flick through Facebook or get your fix in 10 second Snapchats, chances are...