Marketing

6 most commonly overlooked cost savings in business

From paying more than necessary to cutting budgets on activities that bring home the bacon, here are some of the most commonly overlooked savings in business to look out for in 2021.

iOS 14 and increased privacy: What it means for your small business

The upcoming changes are a win for improving the privacy of social media users, but it will substantially change the world of marketing. It’s time to invest in other touchpoints...

Let’s Talk: What is the best social media platform for your business?

What social media platform is best for your business? Go all-out on all of them? Focus on one or two? Paid or organic approach? Let's talk...

Advertising on face masks: ‘Nothing could be more in-your-face’

Businesses looking for new marketing strategies should look no further than the mask on the person nearby...

Bing at the ready: Microsoft officially supports Australia’s media code as Google eyes an exit

Microsoft is determined to play ball with the Australian Government as they eye a potential growth spurt that would come with Google leaving.

Summernats burnouts gain traction in USA

A ban on mass gatherings that forced the postponement of Australia’s premier car festival – Summernats – hasn’t stalled the event’s rise in popularity...

Australian Made logo appeals to international consumers, research shows

Research shows that products that use the Australian Made logo have an advantage in the international market, with 97 per cent of overseas consumers...

‘Dodgy’ online reviews are a thing of the past thanks to Removify

Ever receive an unfair review online? Did it damage your brand reputation and Google ranking? Two people who understand this problem well are Andrew Whitford and...

Trust and the role it plays in creating strong customer relationships

Byline: Charles Heunemann, Managing Director, VP Asia Pacific for Natterbox Limited Acclaimed American author Dr Stephen R. Covey argued that in all our relationships we...

Marketing professionals: Are you sure you’re acing the customer experience?

Byline: Chris Gibbs, General Manager Asia Pacific and Japan, Acquia Have you heard that customer experience is the key to success but are not sure...

Use it or lose it! Top tips for maximising your remaining marketing budget this EOFY

By Garth Anesbury, Owner, Kwik Kopy Hilton As EOFY looms, it is important to use up your marketing budget to ensure you aren’t shortchanged next...

How brands can better and effectively use influencers

Influencer marketing isn’t as simple as choosing an influencer with a high number of followers to post an ad for you. In 2019, there...

Why selling online makes smart sense for Australian service businesses

In the services game and looking to increase your sales? Selling to consumers online can complement the activities of your marketing team and open...

How to get a brand 10 times your size to join forces with you

If you’re itching to get on board with a much bigger brand, and feel that the timing is right, you need to go about...

How Kylie Jenner changed the FRANKII SWIM brand

Rebecca Klodinskly is the designer and director behind Aussie swimwear sensation FRANKII SWIM which in five short years has become a highly sought-after and internationally...

Why startups can’t afford to ignore design and branding when launching their product

Design is more than just a pretty font and it can’t be just an afterthought. Instead, it’s a quintessential element of product strategy, inextricably...

Is half of your marketing spend wasted?

Byline: Drew Bowering, Senior Director of Market Management, Expedia Group Most of us in business have heard the old adage, “half of your marketing spend...

What Aussie Shoppers Want: Understanding the ‘Three C’s’

Australians have long been considered a traditional group and for good reason. Neighbours recently entered its 35th TV season and the Tim Tam is still...

How three small Victoria brands grew from social media

More and more small businesses are growing their brands using online platforms and building presence, following and revenue. The power of social media was something...

The 5 Step Plan to a Winning Social Media Presence

Every business wants to increase their enquiries and get more clients. The wonderful news for you is that you can use social media in...