Tag: Marketing Data

Consumer data privacy continues to be a hotly debated topic; especially in countries like Australia where we are yet to introduce updated laws to regulate this area. And while stricter data laws have been met with much resistance from businesses in the past, a new pattern is emerging of companies now advocating for greater regulation. […]

Marketers now operate in a world where customer-brand interactions take place not only in-store but in the digital world as well. This digital technology means there is additional data marketers need to access if they are to maintain a 360-degree view in today’s marketplace.