Tag: Marketing For Small Business

Market research is crucial to the success of a small business, but in order to implement a successful strategy you need to avoid making these five simple mistakes.

In part two of her blog series on whether marketing is manipulative, Phoebe Netto looks at how to ethically use three tools designed to trick or influence.

“Get to know your ideal customer. The idea is not to convince them of something that they do not want or need. If you do that you’re being manipulative and aren’t likely to see repeat business or positive word-of-mouth.”

In the first part of her two-part blog series, Phoebe Netto looks at ethically using manipulative marketing tools to benefit your small business.

“Marketing tools can be used in an unethical and manipulative way, & can also be used as an influential or attention-grabbing way for your business.”