Tags Target Market

Tag: Target Market

Don’t just be in business, be in the business of problem solving

No matter how much the world moves forward, the basis of good business remains the same - and that's fulfilling customer's personal or corporate needs. So, if you're in the business of problem solving, you'll always be in business.

Why should you get involved with forums?

The question should be, why aren't you involved with forums already? Forums are a highly valuable business tool for communicating with target markets and driving people to a website.

Can’t answer these 3 marketing questions? It’s time to do your homework

Every business owner needs to answer three vital questions about their target market and customers to avoid failure. If you can't answer them, it might be time to hit the books...

How to market internationally

Exporters who have done well in Australia will often believe that their domestic campaign will work just as well overseas. But international markets are...

How to prepare for a trade show

Thousands of trade shows happen around the world every year; here’s how to find the right one for your business and make it worth...

Selling Australia

Once upon a time it was all about selling beaches, but in light of the economic downturn, Australian tourism now faces more challenging times....

Tim Pethick lays nudie bare

Tim Pethick, founder of nudie juice With a target market of one—himself—Tim Pethick developed a product that wrote the book on developing a niche. Before nudie the...

Promoting your business

Public Relations (PR) is a profession we love to hate. It has inspired satirical TV shows and been dismissed as spin, yet it is...

How to repair your corporate culture after letting employees go

Was your business forced to implement a redundancy programme, as the COVID-19 downturn began to impact turnover and profits?  If so, you’re...

How to support someone who may be suicidal

Many of us will notice changes in the people around us and get the feeling that 'something is not right' or is...

‘We’re putting Wi-Fi in products that don’t exist yet’: Morse Micro

Today, being disconnected from Wi-Fi would be incapacitating for most businesses. Yet Wi-Fi is a relatively recent innovation.

Trump becomes first US President to be impeached twice

The US House of Representatives has condemned President Donald Trump on a single impeachment count of "incitement of insurrection", making him the...

How to build a peer support network

As a small business owner, you don’t always have the backup of formal social supports offered by larger employers. 

Dynamic Business: Have your say about what we write, and you read

2020 was a year of unprecedented challenge for business owners. Almost overnight, businesses of all sizes were scrambling to find new customers...

Dealing with financial stress

It is common for people working in business to be concerned with or stressed about their business finances at some point.

How Australian retailers are reimagining customer experience

The customer is always right is an adage that has been driving the way we do business for years. While the concept of...