Tag: Target Market
Don’t just be in business, be in the business of problem solving
No matter how much the world moves forward, the basis of good business remains the same - and that's fulfilling customer's personal or corporate needs. So, if you're in the business of problem solving, you'll always be in business.
Why should you get involved with forums?
The question should be, why aren't you involved with forums already? Forums are a highly valuable business tool for communicating with target markets and driving people to a website.
Can’t answer these 3 marketing questions? It’s time to do your homework
Every business owner needs to answer three vital questions about their target market and customers to avoid failure. If you can't answer them, it might be time to hit the books...
How to market internationally
Exporters who have done well in Australia will often believe that their domestic campaign will work just as well overseas. But international markets are...
How to prepare for a trade show
Thousands of trade shows happen around the world every year; here’s how to find the right one for your business and make it worth...
Selling Australia
Once upon a time it was all about selling beaches, but in light of the economic downturn, Australian tourism now faces more challenging times....
Tim Pethick lays nudie bare
Tim Pethick, founder of nudie juice
With a target market of one—himself—Tim Pethick developed a product that wrote the book on developing a niche. Before nudie the...
Promoting your business
Public Relations (PR) is a profession we love to hate. It has inspired satirical TV shows and been dismissed as spin, yet it is...