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Digital customer experience: How Australian SMBs can up their game in 2021

For many SMBs today, finding new, digital ways to engage with customers is not merely a matter of building a thriving business, it’s about surviving...

Seven signs big Google news deal; ABC, Nine, Guardian reportedly circling

Seven West Media is Australia’s first large news outlet to sign a deal with Google in order to have the tech giant pay for its news content.

Let’s Talk: What is the best social media platform for your business?

What social media platform is best for your business? Go all-out on all of them? Focus on one or two? Paid or organic approach? Let's talk...

This Apple iOS update will force developers to ask for tracking permission

Giving users the power to decide whether or not an app can access their data and activity...

Mental Health in The Disinformation Age

The recent Netflix documentary, The Social Dilemma, looks at some of the devastating impacts that technology and artificial intelligence (AI) are having on many of...

4 ways new workplace technologies are helping leaders build more productive communities

By Luke McNeal, Director, Workplace by Facebook A successful business is a business that gets the most out of its prized assets - its people....

7 social media fails businesses need to avoid

Byline: Nicola Moras We all know that the best way to ‘be out there’ these days is to be on social media – after all,...

How brands can better and effectively use influencers

Influencer marketing isn’t as simple as choosing an influencer with a high number of followers to post an ad for you. In 2019, there...

How Kylie Jenner changed the FRANKII SWIM brand

Rebecca Klodinskly is the designer and director behind Aussie swimwear sensation FRANKII SWIM which in five short years has become a highly sought-after and internationally...

Don’t change the marketing channel, Facebook still works

Byline: Robert Tadros, CEO and founder of Impressive Digital News that Facebook is changing its algorithms to favour users' friends posts over businesses caused many...

Advice for young wanna-be entrepreneurs from Peta Shulman

When Peta Shulam was only 25 when she came up with the simple concept of sampling health foods. Her passion for finding these products led...

Jessica Sepel on mastering organic Instagram growth for a $7m year

From influencer to big business, this nutritionist organically grew her company – JSHealth - through effective online personal branding. She discusses how she manages...

Getting smart about social media security in 2019

Following the privacy breach revelations which occurred in 2018, this year brings a new impetus for improving our social media security. Before we batten down...

How three small Victoria brands grew from social media

More and more small businesses are growing their brands using online platforms and building presence, following and revenue. The power of social media was something...

The 5 Step Plan to a Winning Social Media Presence

Every business wants to increase their enquiries and get more clients. The wonderful news for you is that you can use social media in...

Social media rules of engagement for your SMB

A key challenge faced by employees in 2018 is the delineation of boundaries between work and personal lives, brought about by technological mobility. We...

Five ways small businesses can survive the ‘Apocalyptic’ changes coming to Facebook

Facebook’s latest algorithm changes are being called a ‘nightmare’, even ‘apocalyptic’ for businesses and publishers. Yes, the update will make it more difficult for SMEs...

Hacking fears drive businesses offline

Small businesses are going offline amid fears of hacking with the number of businesses hosting their own website down from 61 per cent to...

How millennials are using Instagram celebrity status to build multi-million dollar empires

Influencers continue to re-shape the media industry as an increasing number of businesses enlist them to fuel business growth and customer engagement. As the...

The last laugh: what businesses can learn about social media from the NSW Police

As we grow, the police force typically holds a fluctuating relationship in favourability. As a child, they were a source of safety and security....