Lauren Trucksess

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This new, under-the-radar Facebook Feature could change how you engage customers

We’re not even halfway through 2018 and it’s already been a tumultuous year for Facebook. The Cambridge Analytica scandal resulted in calls to #DeleteFacebook,...

Forget funny cats: Why your Business Needs Video Content and how it can easily create it

Video is everywhere and whether you prefer to stream YouTube shows, flick through Facebook or get your fix in 10 second Snapchats, chances are...

Five reasons why businesses think case studies aren’t worth the time – and why they’re wrong

Recently, I was at an electronics store looking for a new alarm clock. I asked a salesperson for a recommendation and he listed off...

Want to Drive More Engagement with your Blog Posts? You’ll need to fix five things

There are lots of great reasons for brands to write, blog and contribute articles. Companies that blog reportedly see 97% more links to their...

Lessons to takeaway from H&M’s PR disaster

Business moves fast these days. But if business is quick, social media is Usain Bolt. One little post spirals out of control and within...

Five ways small businesses can survive the ‘Apocalyptic’ changes coming to Facebook

Facebook’s latest algorithm changes are being called a ‘nightmare’, even ‘apocalyptic’ for businesses and publishers. Yes, the update will make it more difficult for SMEs...

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New mental health resources provide support to business owners

In 2020, nearly one in three Australian SME owners were diagnosed with anxiety, depression, stress or related mental health issues. Two new programs have been launched to support their emotional wellbeing.

Budget 2021 to finally boost Australia’s video games industry

Part of the Federal Government’s 2021 Budget will be heading to Australia’s games sector, enabling developers to better compete on the world stage in an industry poised to be valued at over $250 billion by the year 2023.

Government must invest in trade, workforce development and climate adaptation: National Farmers Federation

The NFF has made the case for investment in trade development, climate adaptation and the expansion of agriculture’s workforce ahead of the 2021 Federal Budget.

New insolvency laws: 4 actions small business directors must take

There are four key actions that small business owners should take immediately, to ensure they are well positioned once they, or their suppliers, come off JobKeeper this month.

Leadership lessons from a school principal: What the next generation of female CEOs need to know

Marise McConaghy, Principal at Strathcona Girls Grammar, discusses the qualities the next generation of women leaders need...

Budget 2021 to include $1.2 billion digital strategy; myGov & My Health sites overhaul, tax incentives, e-invoicing and more

The Digital Economy Strategy will see a further $800 million added to measures put forth in the 2020 Budget, aiming to make Australia one of the world’s leading digital economies.

The 2020 Small Business Tax Time Toolkit: easing the pain of preparing your taxes

To help SMEs get back on their feet after a challenging year, the Australian Taxation Office (ATO) has compiled a directory of Government resources that support Australian businesses.