Tony Eades

Tony Eades is the creative director of the BrandManager, a creative, marketing and communications agency based in Sydney and Perth. He is a business branding expert with more than 20 years experience in design, marketing, advertising and media production.

Brand advocacy: Turn customers into fans

In today’s connected world, brand advocacy is vital – have you got a strategy?

Mobile vs responsive websites

The 2012 annual Sensis e-Business Report tells us an average 58 percent of Australians with mobile phones now use their phone to access the internet – up from 26 percent. So how do you best tap into that growth?

Be social, local and mobile and customers will find you

SoLoMo, an amalgam for social, local and mobile, is the latest digital buzz word. It combines the best of both the virtual, digital and real worlds, bridging the gap between user and the web. These tips will help ensure your business speaks SoLoMo.

Create a web presence with more ‘byte’: Five tips

Getting online is a key strategy for any business to attract new customers, build customer loyalty, create new revenue streams and increase visibility. And it doesn’t need to be expensive or tricky either...

Ticking off your 2012 business bucket list

Don't rely on the excuse that you need to "wait for the economy to pick-up" before improving your business, check these five aspects off your 2012 bucket list now.

The power of the humble business card

What's your business card saying about you and your business? Cheap, flimsy or poorly printed business cards do little to create a favourable first impression, so consider these five ways of enhancing the impact your card has on everyone you meet.

Effective marketing strategies for a digital world

Marketing has changed considerably in the last few years as we enter a new age. Although some call it ‘The Age of the Unsustainable Economy’, from a business marketing standpoint we’re entering ‘The Information Age’ where anyone can access and share information easily and freely.

Retail versus Online – the gloves are off!

Borders, Angus and Robertson, Williams and now the 23 year old, Colorado chain all closing their doors – what is happening to retail in Australia? To survive today’s challenging economic conditions and successfully fight the onslaught of online shopping – bricks and mortar retailers need to re-invent the way they do business.

Creative Marketing Strategies Part Five: Ideas into Action

We've reached the final part in the five part series on creative marketing strategies for your business in a downturn. We have covered it all. Only thing left to do? Put your ideas into action. Find out how being creative saved one business $500,000.

Creative Marketing Strategies Part Four: Powerful Copywriting

This is part four of the five part series on creative marketing strategies for your business in a downturn. So you know how to double your exposure with half the budget and the power of selling packages. Now it's time to learn the secrets of powerful copywriting.

More From Author

Continue to the category

New mental health resources provide support to business owners

In 2020, nearly one in three Australian SME owners were diagnosed with anxiety, depression, stress or related mental health issues. Two new programs have been launched to support their emotional wellbeing.

Budget 2021 to finally boost Australia’s video games industry

Part of the Federal Government’s 2021 Budget will be heading to Australia’s games sector, enabling developers to better compete on the world stage in an industry poised to be valued at over $250 billion by the year 2023.

Government must invest in trade, workforce development and climate adaptation: National Farmers Federation

The NFF has made the case for investment in trade development, climate adaptation and the expansion of agriculture’s workforce ahead of the 2021 Federal Budget.

New insolvency laws: 4 actions small business directors must take

There are four key actions that small business owners should take immediately, to ensure they are well positioned once they, or their suppliers, come off JobKeeper this month.

Leadership lessons from a school principal: What the next generation of female CEOs need to know

Marise McConaghy, Principal at Strathcona Girls Grammar, discusses the qualities the next generation of women leaders need...

Budget 2021 to include $1.2 billion digital strategy; myGov & My Health sites overhaul, tax incentives, e-invoicing and more

The Digital Economy Strategy will see a further $800 million added to measures put forth in the 2020 Budget, aiming to make Australia one of the world’s leading digital economies.

The 2020 Small Business Tax Time Toolkit: easing the pain of preparing your taxes

To help SMEs get back on their feet after a challenging year, the Australian Taxation Office (ATO) has compiled a directory of Government resources that support Australian businesses.