Tags Brand Awareness

Tag: Brand Awareness

How to get a brand 10 times your size to join forces with you

If you’re itching to get on board with a much bigger brand, and feel that the timing is right, you need to go about...

Start-ups: your branding and website are so important!

Byline: AJ Hightower When starting your own business, you need to get your name out there to create awareness and establish an individual brand identity...

The big misconception about PR

I’ve held lots of workshops and masterclasses with Australian start-ups and small business owners and I always start by saying “PR is not just...

Why influencers rule the age of experience

Marketing strategies must evolve to appeal to the new ‘buy less, live more’ generation of customers, says Vamp’s Aaron Brooks. The way we discover and...

What fear-mongering politicians like Donald Trump can learn from a brand like Coca-Cola

When looking at the most enduring businesses of the last century, a consistent theme emerges: the power of the positive. While all brands need...

How to effectively manage your brand

Your brand is what sells your product. Brand management builds and maintains your brand’s reputation. Do your brand’s name, logo, and personality all reflect the...

Want to be a big deal? Harness social media to control how your SME or start-up is perceived

Perception is everything in business. Take large companies. Often, by virtue of their size, they convey competence and stability, which is invaluable when it comes to attracting and...

Tactile and digital experiences: Annabelle Smith on marrying the two for brand growth

Armed with a box of digital toys, Sydney’s Annabelle Smith is raising social capital for her clients by making it fun for consumers to...

Eight rules for branding your business

Finding your brand voice and direction is the most important part of establishing a successful business. Iconic branding that has the power to stay...

Seasonal marketing: reaching your target market at just the right time

If you're looking for ideas to promote your company's products and boost overall sales, then a seasonal marketing campaign is an effective way to...

Meet the woman behind the digital support network for regional businesses

Jordana Edwards has lived in Pottsville in regional New South Wales for the last 15 years. The town of just 6000 people...

Helping Australian businesses through COVID-19

As we continue to navigate the impacts of the global pandemic, Export Finance Australia is supporting Australian businesses with access to finance.  Without a doubt, new...

“Innovate or perish”: Martin Duursma

Martin Duursma is a Partner at Main Sequence Ventures. Prior to Main Sequence Ventures, Martin co-founded Datapac Australasia and then went on...

“We have to be bold and visionary”: Sally-Ann Williams

Sally-Ann Williams is the CEO of Cicada Innovations, one of Australia's leading deep tech incubators. Before joining Cicada, Sally-Ann was an Executive...

Navigating the 2020-21 Budget: Top tips for businesses

Business investment is a key theme in the 2020-21 Budget. Treasurer Josh Frydenberg announced tax changes that are a “game changer” in...

Has the Budget delivered for small businesses?

Guest authored by Sam Allert, CEO of Reckon With 23 per cent of small businesses concerned they won't exist...

What the Budget means for startups

In what is being dubbed the "jobs budget" the 2020-21 Budget was the opportunity for the Morrison Government to lay out the...

Government backflips on RDTI cuts with a $2 billion boost

Last night, the Government announced a $2 billion investment into Research & Development Tax Incentives (RDTIs), scrapping a previously proposed $1.8 billion...