More Australian businesses are allowing customers to post comments and feedback either on the business’ website or on their social media sites. With the benefits of customer interaction comes the risk of legal liability for customer comments on a business website.
SoLoMo, an amalgam for social, local and mobile, is the latest digital buzz word. It combines the best of both the virtual, digital and real worlds, bridging the gap between user and the web. These tips will help ensure your business speaks SoLoMo.
Getting online is a key strategy for any business to attract new customers, build customer loyalty, create new revenue streams and increase visibility. And it doesn’t need to be expensive or tricky either...
Small businesses and bricks & mortar retailers are being urged to heed new figures that show Australians will spend over $13.6 billion online this year; with experts advising they focus on engaging customers via multiple channels to build deeper relationships and grab the consumer dollar.
Google and MYOB's joint project ‘Getting Aussie Businesses Online’ has seen more than 4,000 businesses take up the offer of a free website, an average of eight Australian business owners per hour since its launch on March 2, 2011.