Tag: social media marketing
Let’s talk: Social media
Today in business, social media cannot be ignored. Most of your customers are likely to be active social media users on at least one...
7 social media fails businesses need to avoid
Byline: Nicola Moras
We all know that the best way to ‘be out there’ these days is to be on social media – after all,...
How brands can better and effectively use influencers
Influencer marketing isn’t as simple as choosing an influencer with a high number of followers to post an ad for you. In 2019, there...
The tips that REALLY matter in online marketing
Whether you’re running a business startup or a veteran brand, effective marketing is essential to growth. You will need to acquire ideal clients in...
Don’t change the marketing channel, Facebook still works
Byline: Robert Tadros, CEO and founder of Impressive Digital
News that Facebook is changing its algorithms to favour users' friends posts over businesses caused many...
How to effectively manage your brand
Your brand is what sells your product. Brand management builds and maintains your brand’s reputation.
Do your brand’s name, logo, and personality all reflect the...
Promote your business all year long: Leveraging events, networks, sponsorships and more
Promoting your business is a full-time job. There’s traditional and digital marketing to consider, public relations and any number of other things that help...
5 Common misconceptions about social media marketing
Like most things that are trendy, everyone has something to say about social media marketing. Promoting your business on social media used to be...
2700 New followers in 16 minutes for one ‘scoping’ Australian business
In March 2015 the Twitter owned app, Periscope, launched offering a platform for anyone to broadcast live video footage for free. Since March, Periscope...
How social is your strategy?
Facebook is only nine years old, and Twitter is around seven, but the time for social media to grow up has come.