With more than 800 million active Facebook users around the world, it’s little surprise every business is keen to tap into the social network‘s ability to drive business. But how do you create a community and engage with them effectively? Here’s some tips from a Facebook insider.
Facebook’s manager of small and medium business growth Kirby Koo offers up some inside advice for getting the most of your business Facebook page:
1. Get to know your fans
The best way to get your fans to talk about your business with their friends is to understand what they care about. Do this by using Page Insights regularly to track which posts sparked conversations and sharing, then try to keep posting this kind of content.
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