Maria Bellissimo-Magrin

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How The disruptive Uber Business Model Is Changing the Way Business Owners Think

"Uber changed the way business owners think and work in more ways than are instantly noticeable," says Maria Bellissimo-Magrin, CEO of creative marketing agency Belgrin. Here she...

The business leaders taking humanity forward

Over the last three decades, many aspects of our culture have been influenced by the rapid growth of social media, technology and the ground-breaking...

The importance of distinguishing between good management and good leadership

Employees will often compliment a good boss by describing them as a great leader. Someone who can make the tough calls when the situation...

Email Marketing Your Way to New Business

You’ve heard of cold calling, and we’re here to tell you there’s also cold emailing. You know what they have in common? They both...

The Power of Strategic Brand Collaboration

Collaboration is a ubiquitous word in the modern business environment. We no longer work with our colleagues; we collaborate with them. We partner internally...

How User Friendly Is Your Business’s Website?

Offering a great customer experience is essential for any business and isn’t limited to the quality of your products. You could have great products...

Social media channels your SME needs to be on

Any business owner will tell you that there are never enough hours in the day. Running a business is mostly about time-management and prioritising....

How to Win Fans and Influence Purchases

Over 80 years ago Dale Carnegie released his self-help book titled ‘How to Win Friends and Influence People’. Read the right way, it could...

Digital branding: six ideas to help your SME nail this increasingly complex task in 2017

Branding is changing rapidly and isn't as simple as it once was. The list of channels for modern marketers to consider can seem never-ending...

Define your culture…now, is that the reality?

Every company likes to think they have a great culture but if you ask each member of the leadership team to sum theirs up, most will...

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BP to shut down its only oil refinery in Australia

The Kwinana Refinery in Western Australia will be permanently closed and converted to an import terminal, as dwindling demand puts pressure on...

Australian Made logo appeals to international consumers, research shows

Research shows that products that use the Australian Made logo have an advantage in the international market, with 97 per cent of...

Australia’s recession may be over but things are certainly not back to normal

Australia is technically out of a recession however this does not mean Australia’s recovery will be smooth-sailing. At a...

Working from Home Benefits Employers as Well as Employees

The COVID-19 pandemic has seen remote working transition from being a personal preference to a matter of safety. The challenge for small...

World’s 2nd and 3rd largest economies commit to carbon neutrality, pouring investment into renewable energy

The world’s second and third largest economies, China and Japan, have both pledged to eliminate carbon dioxide emissions, heralding an economic era...

What the US election could mean for Australian businesses

With under a week until the 2020 US Presidential elections on Tuesday, 3 November, economists and investors are looking to predict the...

Six Steps to Creating a Digital Transformation Strategy

It’s a challenge that’s been discussed in boardrooms for years: how to harness evolving technologies to transform and improve the way a...

$3.17 billion in revenue lost annually due to poor online customer service

Businesses must invest in their online customer service as COVID-19 has driven up consumer demand for more virtual support.