How three small Victoria brands grew from social media
More and more small businesses are growing their brands using online platforms and building presence, following and revenue.
The power of social media was something...
Best employee benefits to retain your workforce
Employee benefits, when implemented properly, are among the most effective ways to motivate staff and bring out the best in your people. Staff will...
The 5 Step Plan to a Winning Social Media Presence
Every business wants to increase their enquiries and get more clients. The wonderful news for you is that you can use social media in...
Boring brochure-ware or lead generation powerhouse? Optimising your web site will drive customer engagement and demand
More often than not, your web site is the first form of contact prospects will have with your business, so are you putting your...
Don’t be afraid to shake things up
Don’t keep doing the same thing and expect a different result.
Staying true to the core
There is a special ingredient when it comes to small business success and leveraging this ‘special ingredient’ can make all of the difference to...
Are you solving your most valuable problems?
Businesses are under incredible pressure from constant deadlines and the need to deliver short-term results. Business leaders want immediate outcomes, which creates a culture...
How The disruptive Uber Business Model Is Changing the Way Business Owners Think
"Uber changed the way business owners think and work in more ways than are instantly noticeable," says Maria Bellissimo-Magrin, CEO of creative marketing agency Belgrin. Here she...
How to compete with the big guys when attracting talent to your small business
Attracting the right talent to your small business can be an uphill battle and as challenging to a business owner as any other macro...
Four ways to fix a pricing mistake
In my previous article, Oops... my business made a pricing mistake, I outlined pricing mistakes businesses commonly make. Knowing the mistakes should help you identify...
The huge gains of incremental improvements
It’s a sobering exercise to consider where Australia ranks when it comes to global productivity levels. When the OECD compares countries by GDP generated...
Why youth homelessness is a business problem and how SMEs can make a positive difference
Today is Youth Homelessness Matters Day. Homelessness is often seen as a challenge for governments and charities to solve, but the private sector can...
Is your intuition costing you business?
If you're a small business, here's an interesting question for you... what does your gut tell you about your business performance?
For many Australian SMEs,...
Oops… my business made a pricing mistake
In my recent article, How to work out what price to charge, I discussed how pricing is one of the most crucial decisions business owners...
The Workspace Revolution is Coming
In recent years, disruptive forces have transformed how we think about entire industries. Spotify with music. Uber or Lyft with transport. Netflix with television...
There are two types of companies: Those who know they’ve been hacked & those who don’t
“There are only two types of companies: Those that have been hacked and those that will be hacked.” – Robert S. Mueller, III, former Director...
Why creating an inclusive workplace is crucial
Today is Harmony Day, the annual Australian holiday recognising our multiculturalism and different backgrounds. It’s a great opportunity as a workplace to celebrate what...
Customers are the endgame: how to thrive by keeping them in a constant loop of feedback
Regardless of the shape, size or industry of a business, the endgame is, and should always be, the customer. Whether that be a direct...
Why promoting your employees to partners in your business is great way to ensure retention
Retaining key employees can be a struggle, particularly when they are talented and experienced. Research from the Australian Human Resources Institute Pulse Survey on...