Home Tech Digital

Digital

Social media: a power tool in the SEO toolbox

For the longest time, many people in the SEO community treated social media and SEO as though they were mutually exclusive. Others made the...

Don’t shoot yourself in the foot: ditch the shotgun marketing and get the basics right

Small businesses that take a shotgun approach to social media and digital marketing are likely wasting their money and could be missing out on...

Remote work robot and teen entrepreneur app among winning ideas at Future Makers event

Dynamic Business congratulates the social entrepreneurs who successfully pitched their digital innovations at the inaugural Optus Future Makers Pitch Day, this week, entitling them...

Digital disruption is offering smarter ways of engaging and serving customers: Deloitte

Riding the next wave of digital disruption is an opportunity for small businesses to better engage customers, according to Jenny Wilson, Partner – Customer Strategy...

SME sector divided on digital disruption

While Australians have increasingly integrated new technologies into their everyday lives, the SME sector is still testing the water when it comes to embracing digital disruption,...

Don’t buy new technology for technology’s sake, acquire it to achieve business goals

We live in exciting time. It seems like every day a new device or application is launched that has the potential to change our...

Hard data for easy customer conversations

Speaking to customers used to be easy. There was a time when regional banks once knew the names of everyone in town, their birthdays...

E-commerce is evolving – you should too

The e-commerce industry has been making headlines this month with household brands, including Myer, David Jones and Harvey Norman, all coming out with innovative...

Building Big Data consistencies into Consumer Marketing Strategies

Marketers have been hearing about big data and the value it brings in terms of customer engagement for several years. If you work in...

Digital disruption transforming customer and employee interaction

As the world becomes increasingly more digitally connected and customers expect near instantaneous answers and action, organisations are having to become more focused and responsive...

Making the right moves in cyber security combat

Cyber threats are one of the biggest and most complex challenges Australia faces today. Malcolm Turnbull’s recent announcement on Cyber Security Strategy, outlining the government’s...

Ditching the daily grind: Christine Law discovers how you can be your own boss without taking the plunge

It’s the usual, ‘textbook’ story. Fed up of the daily grind, many turn their backs on an employment contract for the freedom of being...

Using social media for staff engagement

Social Media is not just a communication tool to talk to customers, it is ideal to talk to your internal teams & staff. This...

The top 10 highest paying and in-demand IT jobs

For too many people out there, the idea of working in the Information Technology sector is associated solely with coding, as if learning a...

Lawyer, Melissa Sinopoli, shakes up the traditional legal system with a world first instant fixed-fee comparison site

The legal industry is one steeped in tradition. Like our elders who will never give up on the feel of a newspaper for an...

Building Blocks: Creating a Strong Foundation for Your E-Commerce Startup

You’re tired of the daily grind. It’s time for something different. E-commerce seems like the right move. It’s easy to get set up, and...

The top 5 online marketing challenges for the construction industry and how to overcome them

The construction industry might not be the first thing that comes to mind when you think about online marketing, but the fact is more...

It’s a Digital Jungle out there: Dr Matthew McDougall; helping businesses overcome ‘culture shock’ in China

Any traveller will appreciate what ‘culture shock’ feels like; that moment when we first set foot in an unfamiliar civilisation and realisation suddenly strikes:...

‘Old school’ thinking won’t cut it in the age of digital media

For a small business or start-up navigating our 24 hour news circle is a difficult prospect. Positioning yourself positively in the media can generate...

The digital diet of an average Australian consumer

Cade Witnish recently attended the Deloitte Digital Consumer Survey dinner where he was involved in discussions around the findings of the 2015 Deloitte Digital Consumer...