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Digital
  • July 15 2016 SME sector divided on digital disruption

    While Australians have increasingly integrated new technologies into their everyday lives, the SME sector is still testing the water when it comes to embracing digital disruption, according to mid-tier accounting and business advisory firm Bentleys. The latest results of The Voice of Australian Business survey, Bentleys’ bi-annual survey of SMEs across Australia, show businesses are evenly split in terms of Read More…

  • July 4 2016 Don’t buy new technology for technology’s sake, acquire it to achieve business goals

    We live in exciting time. It seems like every day a new device or application is launched that has the potential to change our lives and the way we do business. Unfortunately, most small businesses do not have the means to buy every single new innovation so they need to be pragmatic on where and Read More…

  • July 4 2016 Hard data for easy customer conversations

    Speaking to customers used to be easy. There was a time when regional banks once knew the names of everyone in town, their birthdays and their favourite drinks on a Friday. And not so many years ago, a big advertising campaign with a small inbound contact centre to fix any small issues, was considered a Read More…

  • June 22 2016 E-commerce is evolving – you should too

    The e-commerce industry has been making headlines this month with household brands, including Myer, David Jones and Harvey Norman, all coming out with innovative plans for improving their online experience.  This will come as no surprise, with e-commerce firmly on the rise here in Australia. According to the latest NAB retail sales index, online sales Read More…

  • June 20 2016 Building Big Data consistencies into Consumer Marketing Strategies

    Marketers have been hearing about big data and the value it brings in terms of customer engagement for several years. If you work in the business-to-consumer (B2C) sector, or more specifically retail and e-commerce, you are likely already harnessing big data in some shape or form. This year, the focus of digital marketers will shift Read More…

  • June 7 2016 Digital disruption transforming customer and employee interaction

    As the world becomes increasingly more digitally connected and customers expect near instantaneous answers and action, organisations are having to become more focused and responsive to the needs of customers – and employees. To successfully capitalise on the digital disruption in the customer service environment, there needs to be a seamless connection of customer journeys across Read More…

  • May 19 2016 Making the right moves in cyber security combat

    Cyber threats are one of the biggest and most complex challenges Australia faces today. Malcolm Turnbull’s recent announcement on Cyber Security Strategy, outlining the government’s philosophy for meeting the challenges of the digital age, was encouraging. The strategy shows Australian policy makers are making the right move by dedicating resources to combat this threat. While the online Read More…

  • April 7 2016 Ditching the daily grind: Christine Law discovers how you can be your own boss without taking the plunge

    It’s the usual, ‘textbook’ story. Fed up of the daily grind, many turn their backs on an employment contract for the freedom of being their own boss. It’s either-or; no risk or full risk. At least – that’s the conclusion most of us would jump to. But while some of us are willing to ‘take Read More…

  • April 5 2016 Using social media for staff engagement

    Social Media is not just a communication tool to talk to customers, it is ideal to talk to your internal teams & staff. This video shares some tips on how to do this.

  • March 22 2016 The top 10 highest paying and in-demand IT jobs

    For too many people out there, the idea of working in the Information Technology sector is associated solely with coding, as if learning a new programming language is the only thing you can do in order to become a professional in this industry. The reality is that there are plenty of jobs available, with a Read More…

  • March 18 2016 Lawyer, Melissa Sinopoli, shakes up the traditional legal system with a world first instant fixed-fee comparison site

    The legal industry is one steeped in tradition. Like our elders who will never give up on the feel of a newspaper for an iPad app, law firms that have been around since the year dot turn a blind eye to advances in technology and changing consumer behaviour, instead choosing to nurture convention. For them, Read More…

  • March 16 2016 Building Blocks: Creating a Strong Foundation for Your E-Commerce Startup

    You’re tired of the daily grind. It’s time for something different. E-commerce seems like the right move. It’s easy to get set up, and it’s a proven business model. Here’s how to get started. How To Find A Good Market It all starts with product research. Actually, it starts with market research. If you don’t Read More…

  • March 15 2016 The top 5 online marketing challenges for the construction industry and how to overcome them

    The construction industry might not be the first thing that comes to mind when you think about online marketing, but the fact is more and more people are jumping on the Internet for all of their service and product needs, not just for retail, and any small business who wants to keep on growing in Read More…

  • February 25 2016 It’s a Digital Jungle out there: Dr Matthew McDougall; helping businesses overcome ‘culture shock’ in China

    Any traveller will appreciate what ‘culture shock’ feels like; that moment when we first set foot in an unfamiliar civilisation and realisation suddenly strikes: Our understanding of social cues, customs, behaviour, and communication have suddenly become defunct. These are our social navigation tools – tools we take for granted – until they’re no longer there Read More…

  • January 28 2016 ‘Old school’ thinking won’t cut it in the age of digital media

    For a small business or start-up navigating our 24 hour news circle is a difficult prospect. Positioning yourself positively in the media can generate sales and redefine an outdated marketing strategy. Of course, though, negative media can ruin reputation and stifle growth. When conducted correctly, the process of gaining media attention can be easy and Read More…