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Marketing
  • January 9 2018 How your business can transform ice-cold traffic into piping hot leads with two tools

    Most businesses rely on referral leads or leads who are already in ‘buy-mode’. Those people are just a tiny 3% of your target market. So how do you tap into the other 97% of prospects? Using two tools: a lead generation website and a well-oiled, high converting sales funnel. Most businesses’ websites are just sources of Read More…

  • December 22 2017 Here’s to 2018: the year of trust in business

    In 2017, we’ve witnessed numerous Customer Experience (CX) failures that have damaged the reputations of some of the largest companies in the world. From long call waiting times after a number of severe outages, to poor customer service ratings, and other critical service failures, there are a number of lessons to be learned if brands Read More…

  • December 11 2017 A guide to the low-risk, low-cost solutions that will help SMEs thrive in the Amazon era

    As 2017 draws to a close, eMarketer [1] predicts that Australian ecommerce sales will reach $32.56 billion. Of this, it is estimated that $20.15 billion, or 62 percent, will be driven by online retail sales. [2] For Australian businesses working in ecommerce, this should be an exciting time filled with opportunity, instead, for the past year Read More…

  • November 23 2017 Caught out by Christmas? How to make a big impact with your marketing at the last minute

    The holiday season is one of the biggest times of the year for retailers, accounting for as much as 20% of annual sales. With the increased sales, as well as the opportunity to acquire new customers who will shop year-round, early planning and preparation can be key to maximising success. But, what happens when the Read More…

  • November 22 2017 Inbound marketing: why it’s no red herring

    Inbound marketing is one of the most exciting initiatives to arrive on the marketing and business scene in the past five years. If you are not investigating inbound marketing at the moment, it is time to take action. One of the biggest challenges of running a business is remaining relevant and adapting to change. Whether Read More…

  • October 9 2017 Why user-generated content is now king

    In an age where digital content is king, it is understandable that small businesses are struggling to keep up with what has become a fragmented narration of brand content. With 1.6 billion people on social media channels sharing their personal experiences and opinions online, the e-commerce business can be an overwhelming marketplace of products. For Read More…

  • September 14 2017 Embracing social media is a marathon, not a sprint: seven tips to get your business started

    While many small businesses have taken their time to embrace social media platforms, it’s now obvious that the strengths far outweigh the weaknesses. Social media allows you to build a sense of community around your own brand. The key is not to see it as a promotional tool but as a relationship building opportunity. Social Read More…

  • August 18 2017 A ‘Spielbergian’ website is no sales guarantee

    Does your website generate sales? I mean – lots of sales? According to EY, in 2017 94% of consumers research products and services online. So with that in mind, if you are like most businesses, you really should be getting more sales. And if your website is not converting into sales, even if it looks Read More…

  • August 14 2017 The Power of Strategic Brand Collaboration

    Collaboration is a ubiquitous word in the modern business environment. We no longer work with our colleagues; we collaborate with them. We partner internally to save time, reduce costs or to extend our reach and call this collaboration too. What of collaborating with other brands or even—whisper it quietly—our competitors? The world has changed The Read More…

  • August 2 2017 How millennials are using Instagram celebrity status to build multi-million dollar empires

    Influencers continue to re-shape the media industry as an increasing number of businesses enlist them to fuel business growth and customer engagement. As the director of a PR agency, I have recognised the power of influencer marketing to reach client’s target audiences and start real conversations with consumers.  The rise of influencer marketing can be Read More…

  • July 4 2017 Artificial Intelligence Will Steal Jobs But Automation Might Just Save Your Business

    With all of the talk about artificial intelligence either stealing your job or revolutionising your industry, it’s easy to overlook something that can be revolutionary for your small business, right now. I’m talking about Marketing Automation. No, this doesn’t involve machine learning, natural language processing or algorithms. Instead, taking some fairly simple steps to implement Read More…

  • June 20 2017 How to establish your business on Instagram

    With over seven million monthly active Instagram users on the platform in Australia, there is a real opportunity for businesses to tap into this community to create authentic customer relationships and turn their passion into a business. With 80% of Instagram users following a business and the average Australian checking their feed 11 times a Read More…

  • June 16 2017 By prioritising professional development for marketers, SMBs can gain a competitive edge

    As a champion for professional education, the findings in the recent Salmat Mid-tier Marketing Index (SMMI) really caught my attention. Marketers in the mid-tier sector say that the top two things they would do if they had more time and money would be building more marketing skills and knowledge across their organisation, and building their Read More…

  • June 5 2017 A step-by-step guide to protecting your SME against brand damage on social media

    In a world where social media is (almost) everything, there is no denying the benefits of an engaging online presence for your business. More than 1 in 10 surveyed Australians have now shopped via a social media platform[1]. Successful social media strategies allow small businesses to convert customers to unofficial, yet involved, brand ambassadors who Read More…

  • June 1 2017 Why branding is important for small businesses

    When you first set up in business the single biggest challenge you face is getting people to notice that you’re out there. You can offer the best products and services in the world, at amazing prices, but nobody will buy them – and if somebody does happen to stumble upon you and make a purchase, Read More…