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PR
  • May 8 2017 The Fairfax job cuts saga: lessons for SMEs

    In case you missed it: There’s been turmoil in the news industry over the last week with Fairfax Media announcing its latest round of journalist job cuts in what it’s calling a “major company restructure” to help it face the future. That future includes the ever-increasing impact of technology on traditional media organisations. Not surprisingly, news Read More…

  • March 9 2017 Why SME mustn’t be afraid of online reviews

    Customers have never previously had such a powerful voice thanks to the ever-growing capabilities of the internet and social media. The customer voice has also been amplified with the rise of online customer reviews. Online customer reviews can sometimes be feared by businesses due to the potential for customers to post negative feedback and rate Read More…

  • February 22 2017 Business events: avoiding common disasters

    Running events is a great way for SMEs to meet and connect with customers. Sure, social media is a cool way to interact with your audience and spruik your business, but sometimes you need to log out of Facebook and have actual human interactions. Even in a tech-heavy age where smartphones are conveniently ubiquitous, nothing beats Read More…

  • February 10 2017 How your SMEs can safely execute competitions

    Do you want to achieve rapid exposure and growth for your business at a relatively low cost? If so, look no further than competitions! A well-executed competition is a great way to create buzz and position your business to achieve success. But wait! Before you undertake this strategy, you must be aware of the law Read More…

  • December 8 2016 Five way to evolve your SMB through feedback

    Business development involves activities that enhance the value of your brand, such as capturing market share and nurturing relationships with internal and external stakeholders. Regarding the latter, without feedback from clients and employees, it will be difficult for organisations to determine the direction business development should take. Here are five ways to attain your business goals through feedback: Improve Employee Workflow Read More…

  • December 6 2016 How to generate trust and customer loyalty when your industry is plagued by distrust

    If the industry your business operates in regularly appears on the ‘least trusted’ list, how do you create trust to ensure viability? Without trust, it is difficult to turn a profit, let alone grow your business and build your reputation. Are you doing enough to actively foster trust, earn a client’s business and engender loyalty? Read More…

  • December 5 2016 Public relations: not just a big business game

    When I first came to Australia knowing no-one, Public Relations (PR) was one of the main tools I used to build my business. While I still believe in the power of PR, it has evolved dramatically since I first began. Furthermore, it is still being mythologised, leaving business owners uncertain as to how it works, Read More…

  • November 23 2016 Goodbye burnout, hello beach: this Sydney agency has quit traditional office hours

    A PR agency in Sydney’s inner west has waved goodbye to traditional office hours – and even introduced a regular ‘Work from the Beach Day’ – to improve staff work/life balance and eliminate the risk of burnout. Renae Smith, Director of The Atticism, has placed a limit on the ‘in office’ hours staff can work. Read More…

  • September 27 2016 How to survive a negative media interview

    It’s one thing confidently rattling off company statistics, industry trends and future predictions about your business to clients and customers, it’s another having a camera or microphone shoved in your face and being asked to recite the same knowledge to a journalist. [Editor’s note: this article is the second in a two-part series by Luke Buesnel Read More…

  • August 19 2016 Old-school PR: it’s role in the social media era

      As people become more familiar with social media, they can use this ‘free’ form of marketing to generate awareness for their business. I put ‘free’ in inverted commas because it does have a cost – your time. I’ve always said PR gives people in small businesses with limited marketing budgets the best bang for Read More…

  • August 11 2016 Don’t lose business to poor communication

    We all know how important it is for a business to master great customer and stakeholder communication through all touch points. If your interactions have a positive impact, you’re more likely to create repeat customers and gain access to the ‘holy grail’ of sales: referrals to others. Get it wrong, however, and it won’t matter if your business offers great products and Read More…

  • August 10 2016 Census 2016: the Lesson for every small business

    The Census debacle last night highlights what not to do in business. At the height of a system malfunction when millions of Australians couldn’t log on to the ABS website to complete their Census the Prime Minister tweeted how easy and important it was: ‘We filled in the census tonight online – v easy to do. Read More…

  • August 4 2016 Strategies to avoid a negative media Interview

    It stands to reason that a positive media interview can benefit the reputation of your business. Likewise, negative coverage can ruin it – in seconds, if things truly go wrong. [Editor’s note: this article is the first in a two-part series by Luke Buesnel on avoiding and bouncing back from negative media. You can read part Read More…

  • July 13 2016 Rebranding: When to take the leap?

    Branding is important; it’s how customers perceive your business. It isn’t just a logo either, it’s your entire customer experience. Logo, font, website, social media, even the way you interact with customers are all part of your brand. It can be a little overwhelming at times and that explains why so many companies from start-ups to established Read More…

  • July 12 2016 Breaking down the media’s priorities for SMEs

    In order to generate mainstream media coverage for your business, you need detailed knowledge of how much priority they’ll give you. The reality is that for small business, it’s limited. Don’t let that dissuade you from getting in contact with a journalist, instead let it inform how you go about it.  Think of the media’s Read More…