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Marketing
  • August 23 2018 How games can be used as marketing tool

    How can games be used for business?

  • May 16 2018 A guide on how to develop the right personas for your business

    The world is changing at lightning speed and the way we conduct business and engage with clients and customers is also changing at lightning speed. Traditional marketing – making cold calls, placing large print media advertisements and interruptive advertisements on TV – was all about the company finding the customer. These marketing techniques were interruptive Read More…

  • May 15 2018 Google introduces video ads – what you need to know

    Video consumption is growing. There are currently 15 million active monthly YouTube users in Australia, and now Google has extended the reach of video campaigns for advertisers beyond YouTube by including video in the SERP’s (search engine results page) – but only on mobile devices. The new format is called outstream video ads and is Read More…

  • May 15 2018 How small businesses can leverage engagement with game-based marketing campaigns

    The thinking around gamification and its role in marketing campaigns needs a serious refresher. For too long games have found themselves the novelty addition to larger marketing campaigns, always a bridesmaid, never the bride. Successful games are more than just fun. The high-quality data they can generate to support smart decisions is of great value Read More…

  • May 11 2018 Five Branding Mistakes to Avoid

    Most people don’t really understand branding. They think that they know what it is; they know that it can help a business, yet they are unsure of exactly what to do and how to do it. People underestimate the power of branding, however if I ask you for the first brands that pop into mind Read More…

  • May 11 2018 This new, under-the-radar Facebook Feature could change how you engage customers

    We’re not even halfway through 2018 and it’s already been a tumultuous year for Facebook. The Cambridge Analytica scandal resulted in calls to #DeleteFacebook, a share price rollercoaster and questions from political leaders on both sides of the aisle. Bit amidst the chaos, Facebook went ahead with F8, its regular developer conference. This year’s event Read More…

  • May 2 2018 How to build your business by being authentic

    A friend of mine once confessed: “I’d like to run my own business, but I don’t like lying to people.” It’s a telling indictment on the state of free enterprise in the 21st century. Everyone seems to have an experience of being let down by the system. Whether it’s believing an ad only to find Read More…

  • April 18 2018 How to spot a dodgy SEO agency

    The impact of undertaking dodgy SEO shouldn’t be underestimated – it could cripple your business. Adopting what’s known as ‘black hat’ tactics may claim to offer your business short-term gains, but in actual fact run the risk of harming your business in the long-term. Website success today means following good ethical SEO practices, based on Read More…

  • April 5 2018 Forget funny cats: Why your Business Needs Video Content and how it can easily create it

    Video is everywhere and whether you prefer to stream YouTube shows, flick through Facebook or get your fix in 10 second Snapchats, chances are you’ve already engaged with video content today. In fact, more than 500 million people watch Facebook videos every day. And that’s not just funny cat videos. If your business is not Read More…

  • March 28 2018 5 ways a business blog can improve your sales

    A blog is an invaluable marketing tool that can help your business reach new customers, retain existing customers and even generate more sales. Unfortunately, many business owners ignore these benefits and, instead, focus their marketing strategy on minimally effective outbound techniques. Regardless of what type of business you operate, though, a blog can increase your Read More…

  • March 13 2018 Why being respected in business is much more profitable than desperately trying to be liked

    Here are the ten brands with the most loyal customers in 2017. A list compiled by US consultancy Brand Keys from 740 brands across 83 industries. Can you spot the attribute that’s common to each? Amazon (retail) Google Apple (tablets) Netflix Apple (smartphones) Amazon (video streaming) Samsung Facebook Amazon (tablets) YouTube Yes, they are all Read More…

  • February 26 2018 Don’t blame it on Facebook: The reasons why you will lose social media followers in 2018

    Facebook’s recent changes aren’t the only hit brands will take this year. Changes in socials and customer behaviour means brand pages will begin to hemorrhage audience members if they don’t start to adapt. The first quarter opens the floodgates for new gym memberships, refreshed wardrobes and of course, the mass clean outs of social media Read More…

  • February 19 2018 Five reasons why businesses think case studies aren’t worth the time – and why they’re wrong

    Recently, I was at an electronics store looking for a new alarm clock. I asked a salesperson for a recommendation and he listed off features as he ran through the options – ‘This one has extra USB docks’, ‘This is the budget option’, and so on. After he ducked off to help someone else, a Read More…

  • February 7 2018 Want to Drive More Engagement with your Blog Posts? You’ll need to fix five things

    There are lots of great reasons for brands to write, blog and contribute articles. Companies that blog reportedly see 97% more links to their website and are 13x more likely to achieve a positive ROI on marketing efforts [2]. Consumers also want great blog content – 47% of buyers view three to five pieces of Read More…

  • January 23 2018 Marketing matters: Is your business using the best marketing plan?

    Marketing, if done well, can help you engage your audience, attract new customers, and even break into new markets, ultimately leading to an increase in revenue and profits. Poorly executed marketing, on the other hand, often marks the beginning of the end for any business. Since marketing takes up a significant portion of any company’s Read More…