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Marketing
  • September 22 2016 Outside the box marketing: innovative ways to build your brand when nobody’s looking

    You’ve got a business logo and you’ve got an amazing company name that you’re trying to gain recognition for. You may already be promoting your business in various ways, including print ads, business cards or store signage, however, there are a number of other fun and easy ways that you can build up your brand Read More…

  • September 15 2016 Trade show tips: easy preparation tips for a successful booth

    Trade shows have an important role for many companies’ marketing strategies. They are places to show off your new products and services, meet clients and customers, and mix with other industry experts. But a successful trade show requires careful preparation on your part. So what should you be doing to prepare properly? Here are a Read More…

  • September 14 2016 Beyond the Blister Pack: Innovations in presenting and packaging modern products

    A cursory glance around the shelves of most stores and browsing online portals, will quickly confirm that the way products are packaged and presented has changed quite considerably in recent times. Companies like C.L Smith have evolved their packaging solutions in line with the innovations that we have witnessed, so whether you are trying to Read More…

  • September 14 2016 Domain names: why securing the right online ‘real estate’ can position a business for success

    While some domain names cost businesses as little as $19 to register for a two-year period, some are literally selling for tens of thousands of dollars in Australia. As a pure investment, domain names are possibly the greatest ROI opportunity that exists. What’s the value in a domain name? All domain names are not created equal. Read More…

  • September 12 2016 How Facebook topic data is transforming the marketing strategies of businesses

    In March 2015, Facebook introduced ‘topic data’, a useful tool for businesses when it comes to understanding what matters most to their audiences. Topic data is a helpful addition to any marketing strategy, and a powerful ally when utilised correctly. So what is topic data, why is it important, and how can it be effectively Read More…

  • August 29 2016 Is your small business a leaky bucket?


    A business can be like a leaky bucket. Marketing teams work constantly to pour new customers in the top, spending time and money on campaigns, but if there are holes, customers are always going to leave and need to be replaced. Of course, this is not the functioning of an ideal business model; ideally new Read More…

  • August 25 2016 Top trade show tips: making your booth the most desired destination on the floor

    Trade shows are an excellent opportunity to find new customers and make new contacts, but the only way you are going to get out of your investment in a booth, is to make it a magnet for anyone who is at the show. One way of standing out from the crowd would be to have Read More…

  • August 10 2016 Boost crowdfunding with traditional PR

    If you have a great product or business idea, an option for raising funds to take it to the next level, or to go into production, is crowdfunding. This will involve driving people to the campaign portal. Traditional media can help you in this respect.  If you are a start-up founder or entrepreneur and you Read More…

  • August 9 2016 Promote your business all year long: Leveraging events, networks, sponsorships and more

    Promoting your business is a full-time job. There’s traditional and digital marketing to consider, public relations and any number of other things that help your business grow. But there’s also some unconventional ways to help you promote your business around the clock. If you’re looking for ways to to promote your business all year long Read More…

  • August 3 2016 Have you protected your most visible asset?

    You wouldn’t drive a car without a registration licence – so why are your driving your business without registering your most visible asset, your brand? One of the most valuable assets a business owner can own is their brand. Business owners should consider protecting their logo (visual features), name (brand identity) and tagline (call to Read More…

  • July 13 2016 Rebranding: When to take the leap?

    Branding is important; it’s how customers perceive your business. It isn’t just a logo either, it’s your entire customer experience. Logo, font, website, social media, even the way you interact with customers are all part of your brand. It can be a little overwhelming at times and that explains why so many companies from start-ups to established Read More…

  • July 11 2016 Leads are life: Make your small business thrive with better sales

    In the business world, if you’re not growing, you’re dying. Generating new clients and discovering new sources of revenue are a must if any business wants to stay competitive, and both of these require leads. But how can small businesses compete for leads? Large, established business have the advantage of branding and name recognition to Read More…

  • July 6 2016 Being strategic separates the successful from the survivors

    What’s the difference between confident entrepreneurs leading blossoming businesses and owners who can’t get out of survival mode? Having a clear marketing strategy.
 It’s all too easy to get caught up in the day-to-day execution of your marketing tactics such as building a website, advertising, posting on social media, just to name a few. But Read More…

  • June 30 2016 Content marketing and remarketing: two useful processes, demystified for start-ups

    Contrary to popular belief, effective marketing doesn’t require copious amounts of time and money; it just requires smart strategy. For start-ups with resource constraints, marketing can be neglected, and not prioritised as an effective way to propel their business into the market. However, in the competitive digital landscape, there is an increasing need for more Read More…

  • June 24 2016 Why supporting charities makes good business sense

      Giving to charity is generally done without an expectation of financial gain, but it can reap surprising benefits in other ways. If your business has the funds and opportunity to sponsor or support a worthwhile not-for-profit cause, here are some great reasons to consider jumping at the chance to do so. Improving PR and Read More…